L'Oréal Professionnel is a world-renowned French professional hair cosmetics brand that sets trends in hair care. It collaborates with the best hair stylists around the world and is also present backstage at the biggest fashion shows in Paris, New York, London and Milan. The history of the L'Oréal Professionnel brand dates back to 1909, when the young French chemist Eugène Schueller invented the first non-aggressive color called "Aureale". He then founded his company, which today brings a Parisian touch to the rest of the world. Since 2012, L'Oréal Professionnel has been an official partner of Paris Fashion Week and has been on all the catwalks for many years. Scientists at L'Oréal Laboratories work tirelessly to develop innovative technologies and new specialized services that keep the brand ahead of the curve in this industry. Across the extensive L'Oréal Professionnel hair care portfolio, you'll find L'Oréal Professionnel shampoos for all hair types, professional styling products, deep nourishing treatments for damaged hair and L'Oréal Professionnel Natural Source Essential cosmetics. Take care of your hair with L'Oréal Professionnel products - the first choice of hairdressers around the world.